Articles

SmartShield PR Fly Fish America Magazine

Fly Fish America Magazine

FOR IMMEDIATE RELEASE
November/December, 1997

After a winter of skiing, my fishing brain takes a while to get working again, and every spring I pay the price for it – usually $50 or more.

While watching the first mayfly hatches of the season, I fish until I can’t stand the black flies anymore, and then remember that this is why they invented bug dope, after a quick bath in the noxious-smelling stuff from the squirt bottle, I get right back to the fish…well not quite, because my fingers seem to be stuck to the fly line. As the bug dope continues to dissolve the covering, I find myself looking at the skinny, white, Dacron core where the fat, green line used to be. Once again.

Almost every year since I was kid, I’ve trashed a new fly line this way, and I’m getting a little sensitive about it. So my pupils immediately dilated when Brad Bierman of Skin Research Labs mentioned rather off-handedly that Smart

Shield, their new combination natural bug repellent and SPF 30 sunscreen, wouldn’t dissolve fly lines. “I’ll be right back”, I said, and sprinted off to the Cortland, Scientific Anglers and Rio Products booths to hustle a few fly lines for some ad hoc field testing.

I was back in a flash, I had floaters and sinkers, pink ones and green ones-nearly a dozen in all. The test, heretofore, attempted only by mad dogs and Englishmen, was to lay out the lines on Brad’s white plastic table and saturate them with SmartShield. I sprayed, Brad prayed, and SmartShield came through with flying colors. It didn’t even melt the table!

SmartShield is waterproof, sweatproof and oil free, and it even has a nice cedar smell to it. It keeps the bugs out of your ears and may prevent you from becoming one of the 800,000 Americans who will develop skin cancer this year.

But, best of all, it won’t dissolve your fly line!

Ask for it in your fly shop.