Articles

SmartShield PR Greg Norman

Greg Norman Joines Skin Cancer
Awareness Campaign

FOR IMMEDIATE RELEASE
April 25, 2002

GOOD NEWS FROM SMARTSHIELD SUN CARE

NEW YORK, April 2, 2002 - Professional golf star, Greg Norman, has joined with the American Academy of Dermatology (AAD) and the Richard David Kann (RDK) Melanoma Foundation in an effort to inform the public about the importance of sun protection and skin cancer prevention. This is the fourth year that the AAD has partnered with a member of the professional golf community to advance the message of sun safety. Because sun exposure is one of the occupational hazards of being a professional golfer, I practice sun safety daily," said Greg Norman. "I hope those who share my passion for golf, as well as all outdoor activities, will protect themselves from the sun, too."

More than 1 million new cases of skin cancer will be diagnosed this year. Skin cancer accounts for more than one-half of all cancers diagnosed in the United States annually, making it the most common form of cancer despite being one of the most preventable.

Sun exposure is the most preventable risk factor for skin cancer. The AAD recommends that golfers follow these sun protection guidelines:

• Apply a broad-spectrum waterproof sunscreen with a Sun Protection Factor (SPF) of at least 15 - thirty minutes before tee time and reapply at the turn.
• Ride in a covered cart for less sun exposure.
• Wear protective, tightly woven clothing, such as a long-sleeved shirt and pants.
• Wear a wide-brimmed hat that covers the face and ears, and sunglasses with UV protection.
• Seek shade while waiting at the tee or when play has stopped.
• Use lip balm with an SPF of 15 or higher and reapply at the turn.
• No shadow…seek the shade! If your shadow is shorter than you are, you're likely to sunburn.
• Consider wearing a glove on each hand.
• REMEMBER, the sun's rays are strongest between 10 a.m. and 4 p.m. Tee off before 8 a.m. or after 4 p.m.
• Know your skin! Examine your entire body regularly. If you find anything suspicious, see your dermatologist.

"I am often asked for golf tips, but, practicing sun safety is my best advice," said Norman. "It may not improve your golf game, but it could save your life."