Articles

SmartShield PR New Face for Retail Outlets

Smartshield Sunscreen Launches a
New Face for Retail Outlets

FOR IMMEDIATE RELEASE
January 29, 2006

DALLAS, TX, January 29, 2006 – SmartShield, the serious sunscreen used by the U.S. Coastguard, the U.S. Military, NASA and Texas Parks and Wildlife, is turning heads in the retail market. The non-oily and eco-friendly sunscreen used by the nation’s marine defender can now be found at Academy, Sun & Ski Sports, Whole Earth Provision and Gander Mountain as well as retail outlets in Canada, Mexico and New Zealand.

“It is a natural progression for us to move into the retail arena,” said Jim Asaff, president of SmartShield. “After servicing government and industrial employers for more than a decade, we are ecstatic to introduce this serious sunscreen to the general public. With approximately one million Americans developing skin cancer every year, we need to expose SmartShield to the masses”

Building on SmartShields’ unique aloe-based formula, the company is introducing an "all new" product line including new bottle sizes and shapes as well as an improved formula with Vitamin A, Vitamin C and Vitamin E.

Unlike most sunscreens, SmartShield is non-toxic to animals and does not contaminate marine life. The sunscreen also is available with a natural, DEET-free insect repellent formulation which is available in sprays and towellettes.

Other benefits include:

• Formula is quickly absorbed by skin for serious, tough sun protection.
• Provides broad spectrum protection against damaging UVA and UVB rays.
• Unlike oil-based sunscreens, SmartShield bonds with the top layers of the skin for all day protection and allows the skin to perspire naturally and stay cooler.
• Because SmartShield is oil-free, it will not clog pores, stain clothes or sting eyes.
• SmartShield is hypoallergenic, PABA Free, and non-comedogenic.
• Water-proof and sweat-proof
• Oil-free formula means no greasy hands and no oily residue on racquets, golf clubs or fishing equipment.

Since skin protection began dominating market trends in recent years, SmartShield continues to lead the initiative on public awareness for skin care.

As a founding member of the National Coalition for Sun Safety, SmartShield drives consumers to take more precautions when going into the sun.

The “smart” sunscreen is now available in retail outlets across the nation. For more information, log onto www.smartshield .com or call 214.634.3956.

For media inquiries, contact:
James Harl Asaff
SmartShield Sunscreens
1-800-343-1504
www.smartshield.com