Articles

SmartShield PR Self Tanning Lotion

Smartshield Introduces New Eco-Friendly
Self Tanning Lotion with SPF 15 Sun Protection

FOR IMMEDIATE RELEASE
May 12, 2007

DALLAS, TX, May 12, 2007 - SmartShield Suncare introduces a new, eco-friendly self-tanning lotion that utilizes DHA, instead of dyes or stains, to encourage the body to produce melanin and naturally tan the skin.

The formula also provides broad-spectrum SPF 15 protection with Avobenzone to prevent premature aging and skin cancer caused by harmful UV rays. The oil-free formula is lightweight and enriched with Aloe Vera and Vitamins A, C and E.

"The SPF 15 Self-Tanner protects and moisturizes the skin while building a healthy, tanned appearance," said Jim Asaff, president of SmartShield. "The product maintains our formula's 'invisible feel' and provides excellent UVA and UVB protection."

The new SPF 15 with Self Tanner product builds on SmartShield's full line of eco-friendly sun protection products. SmartShield sunscreen products are non-greasy, eco-friendly, and absorb instantly.

SmartShield has been honored by the American Dermatology Association with the Golden Triangle Award and is a founding member of the National Coalition for Sun Safety.

About SmartShield Suncare

SmartShield Suncare manufactures a line of eco-friendly, oil free sunscreen products formulated for maximum sun protection. SmartShield products are used by various government agencies including NASA and the US Coast Guard.

The products are available at Academy, Sun & Ski Sports, Whole Earth Provision and Luke’s Locker as well as retail outlets in Canada, Mexico and New Zealand. The products, available in lotions, lip balms, towelletes and sprays, are available online at www.smartshield.com.

SmartShield is based in Dallas, Texas.

For media inquiries, contact:
James Harl Asaff
SmartShield Sunscreens
1-800-343-1504
www.smartshield.com